7+ years of experience creating optimized web + social media content to help brands grow and nurture e-lists, increase organic website traffic, and earn $10M+ in revenue.
I create high-level posts for @_naturemd, the official Instagram account for NatureM.D. Each month, I translate my newsletters into social media copy that supplies 52K+ followers with easy-to-use tips for excellent gut health. I also simplify the mechanisms and benefits of the probiotics, prebiotics, amino acids, and other essential nutrients in our products.
I led Dr. Kellyann's 2022 Memorial Day email and SMS campaign to earn $750K in the first 48 hours. The campaign generated a record-high total of $1.4MM, contributing to $3MM in gross revenue. I evaluated copy and metrics from our 2021 Memorial Day campaign to create fresh messaging around getting excited to boost your summer wellness routine.
I write visual and long form recipe emails to educate Dr. Pedre's consumers about how NatureM.D. products make gut-healthy meals. My emails consistently meet KPIs for CTRs and projected ROI. My NutriProtein smoothies visual email also showcases my experience in project management. I coordinated with our Design Team to obtain photos and recipe information, monitored milestones for the assigned designer, and created a new template for combining a product feature with recipes in Google Workspace.
Recipes are a fun and highly effective platform to promote Dr. Kellyann's products. My emails consistent achieve a CTR of 7%+ and exceed projected revenue in the $20K+ range. These samples showcase my passion for writing about food while teaching customers how to make and savor healthy meals.
Dr. Kellyann's Sunday Success series features client transformations that educate, uplift, and inspire our readers. I kicked off Q2 with our top-performing Sunday Success to date: $135K in revenue and a 52% open rate.
I developed a micro-launch campaign for Dr. Kellyann's first flavored Bone Broth. The campaign generated $350K+ in its first 24 hours and paved the way for us to SELL OUT on Black Friday. Describes the flavor profile in vivid (and mouthwatering!) detail while explaining how variety helps us stay on track to weight loss.
Four evergreen newsletters from Q1-Q2. I develop content for NatureM.D. (formerly United Naturals) to maintain a 0% unsubscribe rate, increase engagement on our blogs, and increase email revenue. This sample reflects my passion for turning challenging medical concepts into impactful and engaging content that helps sell our high-end supplements. My goal is to demystify how digestion and immune health work to help our readers reinvent their diets and wellness routines.
Three samples of my copywriting and content strategy for Dr. Kellyann. I provided copy and content strategy for the first newsletter (Your Anti-aging Hero), which generated $125K in 24 hours. These newsletters reflect my ability to break down scientific information into easily digestible copy that inspires and uplifts my reader. My copy is fun, educational, and authentic. More importantly, I elevate our brand voice to exceed KPIs.
Dr. Kellyann's Sunday Success series is a DKA'er favorite. I write 1-2X installments each month to keep subscribers motivated and engaged. This sample features our double testimonial format, which ties together two success stories with similar triumphs.
Wrote website copy for Scottsdale Physicians Group Pediatric Complex Care, a subsidiary of Scottsdale Physicians Group, through my client Webgrowth.io. SPGPCC's mission is to help children with special needs receive compassionate medical care. In addition to writing the Home Page, I created the Our Mission, About Us, and How It Works pages.
(Optimized article for top-ranked U.S. nursing program that explains how to become an Executive Nurse Leader, plus ENL career paths. Utilizes terminology key to the field)
Nursing leaders are in high demand. The U.S. Bureau of Labor Statistics anticipates nursing leadership and management jobs will grow 32% through 2029, and many of these opportunities are expected to occur in California. Nurse leaders have a unique opportunity to play key roles to lead, change, and improve the design and delivery of the health system and practice environments...
(Copyedited this free downloadable guide on this top-ranked U.S. nursing school's Adult-Gerontology program to improve readability)
The Hahn School of Nursing and Health Science was founded more than 40 years ago on the beautiful campus of the University of San Diego. Our school consistently ranks among the best graduate nursing schools locally and nationally, but that’s not the only reason future students walk through our doors to pursue one of our graduate degrees..
I organized and conducted a Q&A with Tarah Moris, who was featured on CNN for her charitable giving program Franks for Friends. This article underscores Prosper for Purpose's commitment to elevating other purpose-driven small businesses.
My how-to article tells small business owners everything they need to know about starting an affordable podcast. Includes one shareable infographic I researched and designed in Canva.