5+ years of experience creating optimized blogs, ebooks, interview-based articles, and social media content to help my clients boost website traffic and generate momentum for their brands.
SL: Spotlight on Flock DC and Lisa Wise. This email rounds out our focus on B Corporation Month and International Women's Day and features the interview I conducted with Lisa Wise, CEO and founder of Flock DC (parent company for Nest DC and other subsidiaries).
I coordinated this project to show that Prosper for Purpose is focused on making connections with companies that do well and do good. In addition, the goal was to inspire other CEOs and thought leaders on our e-list who have been struggling to scale during (and prior to) the pandemic.
SL: "5 Steps to Becoming a Visionary Entrepreneur." Newsletter for 2/10. Urges subscribers to read our vision casting blog to learn why 'how often you work on your business comes second to why you work.' Ties back to PfP's core principles: to lead and do business with purpose.
SL: "The Pros of Podcasting For Your Business." Newsletter for 2/17. Draws entrepreneurs in our email list to the benefits of podcasting your business journey and goals. Includes a link to our guide about podcasting basics, plus the CEO's interview with a podcaster in our niche.
SL: "The Secret to Overcoming a Crisis in Your Business." Newsletter for 1/27. Promotes this month's interview-based article on Jeni Britton Bauer and the power of resilience. Invites subscribers to share their business comeback stories in CEO's social learning group on Facebook.
(Service page re-write + SEO for Paramount Physiotherapy, an iMatrix client)
A physiotherapist uses massage, stretching, and other manual therapies for pain management and prevention. They often assist patients suffering from widespread pain and mobility issues due to sports injuries. But physiotherapists treat patients with many health conditions, from Chronic Fatigue Syndrome to Rheumatoid Arthritis. Physiotherapists are trained to identify the type of manual therapies needed for optimal pain relief...
(Optimized article advertising new Lique Active line, an on-the-go, gym-friendly and mask-friendly collection of lip care + skincare)
Face masks can be cute and even make a statement. But they’re not fabulous for makeup, especially lip color. Low maintenance lip care is a major trend in 2021, and all-day hydration is e-eeeverything. If you can’t heal chapped, irritated lips from your face mask, try these helpful tips...
(Service pages + SEO for Twin Tiers Chiro, an iMatrix client)
At our office patient’s needs come first and we use a multitude of techniques and strategies to for care to not only be affordable but efficient as well. We have seen patients as young as 24 hours old to as old as their late 90s. We strive to provide care that meets your age and stage of life. Dr. Seeley has worked with pediatrics, geriatrics, pregnant patients, adult and student athletes as well as the every day person.
As a volunteer Social Media Coordinator for Medical Minds Matter, I work on developing a long-term content strategy (Instagram posts, Twitter posts, Instagram stories, interview series with students/workers) to challenge the stigma surrounding mental illness and burnout in healthcare.
I developed a campaign that will include an introduction post (herein) and Instagram stories about Mental Health Month, which is essential for our audiences.
Read the post's full caption and CTA in the PDF or at https://www.instagram.com/p/CO0sY1EBgwp/?utm_source=ig_web_copy_link
(Long-form optimized article debunking myths about HSV1 and HSV2 to market FDA-cleared, at-home medical device)
Myths about how people contract herpes creates unnecessary confusion around this common viral infection. The basics: genital herpes (HSV-2) is most often transmitted through intimate contact with a sexual partner, and cold sores (HSV-1) can quickly be spread via simple touch. Both types of herpes share common symptoms and characteristics, but each one has unique triggers and modes of transmission...
(Optimized long-form article educating readers about managing lupus with diet)
Lupus is hard on the body and mind. Fortunately, dieting for lupus may improve your symptoms. If you already know that eating clean supports your health, you might have heard about the healing benefits of the Autoimmune Protocol diet (AIP), the Paleo diet, and going plant-based. But not all diets for autoimmune disorders are created equal. Keep reading to determine which of these diets will help you control painful symptoms and prevent flare-ups...